Last night, I attended the AGM for one of my associations Canadian Association of Management Consultants (CMC) and spoke with a few board members, Glenn Yonemitsu and Lianti Müller, on social media and the importance of this medium for our longevity. I offered some suggestions and volunteered to help provide advice on how CMC can leverage social media. I have some experience helping associations; in the past I was on the recruitment and communications committees for the Human Resources Professional Association and most recently GoodYear Toastmasters. (GYTM) Like most successful initiatives, I could not have done this alone. I want to thank board members of GYTM Promod Sharma and Jonathan Holowka for their support, expertise, and giving me a chance to update our Toastmaster's Twitter account @gytm81. You may ask yourself why associations need to leverage social media. The benefits for getting on the social media bandwagon are: promoting the group, recruiting new members, exposure to a larger audience, announce events, showcase and engage members.
I know that social media can be intimidating and there are many platforms available but once you get onboard and practice your skills it becomes less daunting. I have listened to a number of webinars, tried social media for myself and for my clients and have learned some skills by listening to experts. Listed below are some valuable takeaways on leveraging social media properly for: yourself, your business and associations.
1. Have a Plan
Your first stepping stone should be to have a plan on what your social media campaign will look like, who is your audience and who is going to manage this process. I recommend using project management methodologies by considering scope of the project, timelines, costs and resources.